Results in numbers
- leads generated
- 19,300+
- units reserved
- 381
- in reserved value
- MXN $95M
- in closed sales
- MXN $15M
01The challenge
The project was generating plenty of leads, but the real goal was to reserve and sell units. Ad spend had to be connected to what was actually happening in sales.
02The outcome
381 units reserved worth MXN $95M, a 0.75% lead-to-close rate and a 20% month-over-month drop in cost per lead.