- in reserved value
- MXN $95M
- lead-to-close rate
- 0.75%
- CPL month over month
- −20%
- Senior Media Buyer
- Meta Ads
- Google Ads
- Applied AI
Paid ads that turn into sales, not just clicks.
I'm Keila Mateos. I plan, launch and scale Meta Ads and Google Ads campaigns for B2B and B2C brands, using applied AI to make faster, smarter decisions.
- Free
- No commitment
- Walk away with at least one recommendation for your account
Results in numbers
Real numbers from accounts I've managed. Client names are kept confidential.
7+ years in paid media
19,300+ leads generated
MXN $95M in reserved unit value (≈ US$5M)
MXN $1.7M monthly ad spend managed in a single account (≈ US$90K)
−20% cost per lead, month over month
The problem
More leads doesn't always mean more sales.
Plenty of accounts celebrate a low cost per lead while the sales team complains nobody picks up the phone. The problem is rarely the budget. It's what gets measured, what gets optimized and what gets overlooked.
“I’m spending, but I don’t know what works.”
Reports full of metrics that never connect to revenue.
“I get leads, but not deals.”
The platform optimizes for volume, not quality.
“My data doesn’t tell the whole story.”
Pixel without Conversions API, duplicated conversions, data that never reaches the CRM.
The good news: all of this can be measured, fixed and scaled. Here's how I do it.
Services
How I help you sell more with the same budget Four services, one goal: make every dollar work all the way to the sale.
Find out what's holding your results back.
I review structure, tracking, audiences, creatives and budget allocation. You get a clear diagnosis and a prioritized action plan.
Full-funnel campaigns that scale with control.
I plan, launch and optimize across Meta Ads, Google Ads, YouTube, LinkedIn and TikTok, with A/B testing and budget forecasting.
Measure what really matters: sales.
I connect Pixel, Conversions API, GTM, GA4 and your CRM so campaigns optimize for qualified leads and closed deals, not just form fills.
AI-powered media buying
What sets me apartFaster decisions, backed by more data.
I connect Claude to Meta Ads through MCP to analyze, spot opportunities and automate reporting in real time.
AI applied to media buying
AI doesn't replace a great media buyer. It makes them faster and sharper.
Everyone's talking about AI; I use it every day on real accounts. I connect models like Claude directly to Meta Ads through MCP (Model Context Protocol), a standard that lets AI read your live campaign data and work with it. The result: fewer hours building reports, more time making decisions.
- 01Campaign data
- 02AI analysis
- 03Your business criteria
- 04Action in the account
What changes for you?
- 01
Analysis in minutes, not days.
I catch performance drops, creative fatigue and cost spikes as soon as they appear.
- 02
Clear, automated reporting.
Dashboards and executive summaries you understand without being an expert.
- 03
More tests, better creatives.
Generative AI to iterate copy, angles and targeting faster.
- 04
Platform AI, set up right.
Advantage+, Performance Max, Smart Bidding and predictive audiences working in your favor.
AI speeds things up; your business sets the criteria. We define them together, and every decision is reviewed before it touches your budget.
AI stack
- Claude
- ChatGPT
- Gemini
- Meta Ads MCP
- Advantage+
- Performance Max
- Looker Studio
Case studies
Real results, explained step by step
Each case shows the challenge, what I did and what changed, in numbers.
- in revenue in October
- MXN $56M
- leads in a single month
- 978
- leads per month in 2024
- 500+
- ROI
- 219%
- contacts
- 692
- deals closed
- 11
How I work
How we'll work together, step by step
From day one, you'll know what's being done, why, and what result to expect.
1. Discovery call (30 min).
Tell me about your business, your goals and what you've tried. I'll tell you honestly whether I can help.
2. Audit & strategy.
I review your account and tracking, then present a plan with goals, funnel, budget and KPIs.
3. Launch & optimization.
I implement, test and optimize every week based on data, not gut feelings.
4. Reporting & scaling.
You get clear reports with recommendations. When something works, we scale it with control.
Industries & platforms
Experience across industries and every key platform
- 01Industries
- Real estate
- Healthcare
- B2B & professional services
- B2C service brands
- 02Ad platforms
- Meta Ads
- Google Ads
- YouTube Ads
- LinkedIn Ads
- TikTok Ads
- 03Tracking & analytics
- GA4
- Google Tag Manager
- Meta Pixel
- Conversions API
- Looker Studio
- CRM
- 04AI
- Claude
- ChatGPT
- Gemini
- Meta Ads MCP
For agencies and marketing teams
Need a Senior Media Buyer without a full-time hire?
I plug into your team to manage accounts, run audits, cover busy seasons or raise the bar for your paid media team. I can work under your brand (white label) and within your processes.
What you get
- Experience managing multiple client accounts at once
- Autonomy from day one
- AI workflows and reports your team can reuse
- Full confidentiality with your clients
Hiring senior paid media talent? I'm open to a conversation too.Book a call
About
“If I can’t explain it to you, it shouldn’t be in your account.”
Hi, I'm Keila
For 7+ years I've helped B2B and B2C brands turn ad spend into customers. I started as a graphic designer, so I understand the creative side as well as the analytical one. Today I combine strategy, data and AI, and I explain every decision so you know exactly what's happening with your money.
FAQ
Frequently asked questions
What types of businesses do you work with?
B2B and B2C brands in real estate, healthcare, professional services and other industries looking to generate leads or sales in the US, Mexico and Latin America.
What budget do I need to get started?
There's no fixed minimum. On our call we'll look at your goal and I'll tell you honestly what spend makes sense to reach it.
How much do your services cost?
It depends on scope, platforms and account volume. After our call, I'll send you a tailored proposal.
How soon will I see results?
Early signals usually show up in 2 to 4 weeks, once campaigns exit the learning phase. Solid optimization takes 60 to 90 days.
Do I own the ad accounts?
Yes. I work inside your accounts; you keep the access, the data and the history.
What is MCP, and why should I care?
It's a standard that connects AI to tools like Meta Ads. It lets me analyze your campaigns live and react faster. You don't need to install anything.
Do you work with agencies?
Yes. I join teams as senior support or under their brand (white label).
Do you work in English?
Yes, I work in both English and Spanish.
What happens on the call?
It's 30 minutes to understand your business and your campaigns. You'll leave with at least one actionable recommendation, whether we work together or not.
Next step
Want to know what's holding your campaigns back?
Book a 30-minute call. We'll review where you stand, and you'll leave with at least one recommendation you can apply tomorrow.
- Free
- No commitment
- In English or Spanish